Our Core Values


  • To strive not to assume a person’s gender or sexual orientation, based on their appearance or otherwise;

  • To listen to and respect every person’s preference as to how they’d like to be addressed/referred;

  • To share our insight and knowledge with others, where possible, and where appropriate;

  • To endeavour to encourage the representation of all groups when contributing to styled shoots, especially underrepresented groups;

  • To strive to continue to educate ourselves on equality throughout our membership year;

  • To be kind and supportive to our colleagues and peers if unintentional mistakes are made in relation to inclusive language;

  • To act with honesty and integrity at all times; and

  • To help build a community who are united in making the wedding industry, and the world, a more inclusive place.