Photo by Amethyst Photography

Photo by Amethyst Photography

Founder | Diversity Role Model

Pronouns - She/Her

Ava has experience in anti-discrimination and equality matters, training in counselling, and a fundamental commitment to empowerment and the art of not assuming, and, of course, a love of weddings!

Almost as soon as Ava had interactions with the wedding industry, she heard a number of queries along the lines of, ‘do you do gay weddings?’ and she saw so many well-intentioned wedding businesses let down by minimal knowledge and awareness. It quickly became apparent that many wedding professionals saw themselves as inclusive but did not know how to turn this intention into action so that ALL couples felt included and so that the business itself could attract diverse clients…Ava is passionate about diversity and small business success and, so naturally, LGBTQ Equality Weddings was born.

Ava saw an opportunity, in the first instance, to provide couples with a resource where #YouDontNeedToAskHere, because never did a straight person need to test the water and ask, ‘do you do straight weddings?’. Ava builds and nurtures this resource by working closely with genuinely committed and inclusive suppliers on inclusive language, better representation, and new and exciting inclusive and gender-neutral products giving couples more choice, more voice, and more inclusion in an otherwise overwhelmingly heteronormative wedding industry.

When Ava is not pairing couples with their ideal supplier team or advocating for equality and inclusivity, you'll find her climbing a mountain or drinking copious amounts of Yorkshire tea!

Say hello to Ava by clicking here.


Photo by Veiled Productions

Photo by Veiled Productions

Founder & Director of Lisa Vine – Advocacy. Consultancy. Training.

Pronouns - She/Her

Lisa joined our team after initially responding to a PR call for guest bloggers.  It quickly became apparent that Lisa shares our values and ethos and in her own words ‘simply wants to make the world as inclusive a place as possible’.  

Lisa offers wedding suppliers1:1 consultancy, advice, and guidance on specific topics that might impact their wedding business, such as how to write inclusively about a wedding where both of the couple are the same gender or what not to do (or say) when advertising and offering naming ceremonies for trans and non-binary people.  Lisa offers this support in a judgement free space where wedding suppliers can ask questions (and have them answered) without the fear of causing upset or offence.  

As well as working with us, Lisa is an LGBTQ+ advocate, consultant, and trainer based in Leicestershire and supports businesses, schools, and charities striving for LGBTQ+ inclusion.

Lisa has previously worked on a flagship and award-winning BBC Children in Need project supporting over 70 trans and non-binary teenagers and young adults, where she was affectionately known as their 'fairy trans mother’.  Lisa is driven every day by her experiences with these young people as well as her consistently excellent feedback from all those that she supports.  In particular, Lisa was referred to as a ‘one-woman powerhouse’ by a local radio host and we can see why! 

When Lisa is not supporting those striving for LGBTQ+ inclusion, you'll find her hiking up a mountain or drinking coffee in her local independent café and doing a skeleton crossword!

Check Lisa’s availability for 1:1 support by clicking here or check out her brilliant work by clicking here.


Founder of and Photographer at Amethyst Photography

Pronouns - She/Her

Charlie joined our team as a consultant after reaching out to us to let us know how passionately she shared our ethos.

Charlie consults on inclusivity language one day a week, as well as contributing to our business strategy and joining us on our equality focused training sessions.

As well as consulting for us, Charlie is a wedding photographer based in Oxford, and believes that photography should be about connection and storytelling with a whole bunch of silliness and laughter thrown in for good measure!

Charlie relishes working with couples who throw expectation out of the window in favour of making their own traditions. Her passion for inclusivity has been so evident to her couples that they have taken the time to report back and praise her for it.

When Charlie is not advocating for equality or out shooting amazing weddings, you’ll find her dancing the night away at a ceroc or salsa class, getting caught up in debates about feminism, or snuggled up in (one of her two!) rocking chairs playing the ukulele.

Say hello to Charlie by clicking here or check out her amazing photography by clicking here.


Ross Willsher 2.jpg

Founder of and photographer at Ross Willsher Photography | Diversity Role Model

Pronouns - He / Him

Ross joined our team as a consultant after inviting us to speak on his awesome and inspiring podcast and gifting us with a copy of his empowering book.

Ross consults on inclusivity language during busy periods, and joins us on our equality focused training sessions throughout the year.

As well as consulting for us, Ross is a professional wedding photographer, published author, proud podcaster, obsessive Great British Bake Off viewer and reluctant runner. He is passionate about promoting equality and diversity in the wedding industry which drove him to create, How to Have a Wedding as Individual as You Are: a book (and now also a podcast), designed to help all couples to plan a wedding that is true to who they are and what they truly value. 

Ross always prioritises the comfort of the couples he works with and strongly believes that his role as a photographer is to enable people to feel at ease in their own skin and celebrate how wonderfully unique they are. Away from life as a professional ‘Tog’, Ross is the proudest uncle in the UK and enjoys creating (a mess) in the kitchen with his niece. He can also be found dancing around his office to his latest Spotify playlist or chilling out in cosy bookshops. 

Say hello to Ross by clicking here or check out his wonderful photography by clicking here.


Octavian Starr, Team.jpg

Pronouns - He/Him

Octavian joined our team through www.pink-jobs.com, a crucial space for advertising jobs that are LGBTQ+ inclusive (go list your opportunities there!).

Octavian not only shares our values but he has a wealth of experience advising a range of charities and clients including, Mermaids UK, All About Trans, Amazon, Morgan Stanley, Homes England - Government scheme, Goldsmiths University, and National Maritime Museum.

Octavian offers wedding suppliers 1:1 consultancy on topics that impact their wedding business, with a specific interest in working to develop intersectional understanding and positivity around diversity matters and often, but not exclusively, with a specialist transgender focus.

Octavian was brought in initially to help celebrants develop and deliver naming ceremony services for people with a trans experience seeking name affirmation in line with current guidance and good practice.

This is just one example of where Octavian can add real value to a wedding or ceremony-related business.

As well as working with us, Octavian is a senior specialist support worker, working for over 9 years with vulnerable LGBTQ+ young people. This has given him a comprehensive understanding of equality rights and how the absence of understanding them effects people the most.

Say hello to Octavian by clicking here.

Jo, Social Media Manager



Founder and Director of Seeing Social

Pronouns - She/Her

Jo joined our team after she and Ava found each other in an online networking group and discovered their shared ethos for shaking up industries with positivity!

Jo is dedicated to helping start-ups (you!) and SMEs (also you!) use good corporate social responsibility in their marketing toolkits. Inspired by her work at Saïd Business School’s Entrepreneurship Centre, as well as voluntary work for Oxfam, Jo wants to make sure that the world knows about your business and the good that it’s doing (we’re the perfect match, right?).

Jo saves brands time by looking after their social media (she looks after our Facebook and Twitter accounts), maintaining communication and engagement with online friends, as well as creating content plans that include alternative text, so every image can be described by screenreaders. Jo is the champion behind our change to #YouDontNeedToAskHere (from all lower-case); thanks a bunch, Jo, we always strive to do better!

Away from her computer, Jo rows for the City of Oxford Rowing Club Adaptive Squad - inadvertently becoming the subject of many tourist photographs! She also loves the theatre for comedy, ballet, and musicals.

Say hello to Jo by clicking here or find out more about implementing CSR into your marketing plan by clicking here.